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What is Amazon A+ Content? A Powerful Marketing Tool for Your KDP Book
When you publish a book on Amazon KDP, your book’s sales page is your digital storefront. While a great cover and a compelling description are the foundation, Amazon provides a powerful, free tool to make your page truly stand out: Amazon A+ Content.
Amazon A+ Content allows you, the author, to enhance your book’s description section with a variety of visually rich modules, including custom images, comparison charts, and unique text layouts. Previously a premium feature, it is now available for free to all KDP authors. Using A+ Content is a strategic way to make your book page more professional, engaging, and effective at converting browsers into buyers.
Key Takeaways & Summary
- An Enhanced Book Description: A+ Content is a free feature on Amazon KDP that lets you replace your standard, plain-text book description with a beautiful, customized layout of images and text.
- The Goal is Conversion: The primary purpose of A+ Content is to increase your book’s conversion rate by making your sales page more visually appealing and informative.
- Create Once, Use Everywhere: You create A+ Content for your book on one Amazon marketplace, and you can then easily apply it to all other global marketplaces where your book is sold.
- A Mark of Professionalism: A well-designed A+ Content section signals to readers that you are a serious author who has invested in the presentation of your book.
The Key Benefits of Using A+ Content for Your Book
Taking the time to create an A+ Content section can have a significant impact on your book’s success.
Grab Reader Attention: In a sea of text-based product pages, a visually striking A+ layout immediately captures attention and encourages the reader to spend more time on your page.
Showcase Your Book’s Vibe: You can use custom graphics and banners to visually communicate your book’s genre, tone, and unique selling points in a way that plain text cannot.
Tell a Deeper Story: A+ Content gives you more space to highlight key features, share author insights, or display quotes from reviews in a visually appealing format. According to Amazon’s own internal data, using A+ Content can increase sales by an average of 3-10%.
Build Your Author Brand: You can use consistent branding elements across all your A+ Content to create a recognizable author brand that readers will remember.
How to Create A+ Content on Your KDP Dashboard
Creating your first A+ Content layout is a straightforward, modular process.
Log in to KDP: Go to your KDP dashboard at kdp.amazon.com.
Navigate to the “Marketing” Tab: In the top navigation bar, click on “Marketing.”
Find the A+ Content Section: Scroll down and find the “A+ Content” section. Choose the Amazon marketplace you want to start with (e.g., Amazon.com).
Start Creating: You will be taken to the A+ Content manager. Here, you will click “Start creating A+ content.” You will then be prompted to choose from a variety of pre-made “modules.”
Choose Your Modules: A module is a specific layout block (e.g., an image with a text sidebar, three images in a row, a comparison chart). You can add up to five modules to a single A+ page.
Add Your Content: Upload your custom images and add your marketing text to the modules you’ve selected.
Apply to Your Book(s): Once your layout is complete, you will submit it for review. After it’s approved (which usually takes a few business days), you can apply that A+ Content to one or more of your books (ASINs).
Our Amazon KDP publishing services can include the creation of custom-designed A+ Content graphics as part of a professional launch package.
Best Practices and Ideas for Your A+ Content
Use High-Quality Images: All your images should be professional and high-resolution. This can include 3D mockups of your book, branded banners, or lifestyle images that evoke the feeling of your story.
Keep Text Scannable: Use short paragraphs, bullet points, and bold headings. The goal is to make the information easy to digest quickly.
Showcase Your Series: If you have a series of books, A+ Content is the perfect place to create a “From the Publisher” module with images of all the books in order.
Highlight Praise: Use a module to feature a powerful quote from a top editorial review.
A+ Content is one of the most underutilized free marketing tools on KDP. By investing a small amount of time in creating a beautiful layout, you can significantly enhance your book’s professionalism and sales potential.
Short FAQ
Q: Does A+ Content cost anything?
A: No, the tool itself is completely free for all KDP authors. The only cost is your time or the fee you might pay a designer to create the custom images for your layout.
Q: Will my A+ Content show up on the “Look Inside” feature?
A: No. A+ Content appears further down the book page, in the “From the Publisher” section, replacing the standard text-only description field.
Q: Can I include links in my A+ Content?
A: No. Amazon’s policy prohibits external links within A+ Content. However, you can use a comparison chart module to link to your other book pages on Amazon, which is a great cross-promotional tool.
